February 9, 2012

Google Raising a Generation of Consumers who will hate advertisers?

Is it possible that Google may be about to make a huge mistake in how they have decided to run their business.

By allegedly mistreating and abusing, publishers, google could be creating an entire generation of young people who will hate google…

Think about that for a moment then consider if you want to continue to do business with Google, consider stopping your advertising, stop using Adsense, because they are doing things that allegedly is very Evil…

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Trusting Google?

The company that made the statement, “Do no Evil” as their motto, may have just found out that the public is very fickle indeed.

 

The problem at issues, (allegedly) is that Google may have made a big mistake in how they are treating their core user group, (Publishers)

After all without the millions and millions, of publishing websites, where would Google be today…

 

Think about it this way, Google gets free hosting, Free content, Free domain names, and free everything, to present advertising to consumers who you got it, come to publishing websites to get their content.

Yet, allegedly, Google has broken its promise to do no evil…

 

When you think about it what is the most important part of any business?

Customers, you got it in one, but apparently and allegedly google has just forgotten where they came from.

 

Or is it a case of out sourcing, gone wrong, there are some indications, that this may be at least part of the problem over at google but its not everything, there is what appears to be a disconnect between google and its publishing website, without, which, Google would be in a bad position to promise much of anything at all.

 

When you start to treat your publishers badly, your business model will suffer, perhaps not right away but eventually it will cause the stock price to drop, (we are already starting to see this problem now) why is it though that we can see how bad things are allegedly going over at google and they cannot see it at all?

Pilots call this kind of problem, target fixation.

However, if the problem is a 50/50 split between a communication issue, (meaning you cannot contact Google about squat) and an outsourcing error, (meaning that because of language problems, outsourcers are terminating accounts of good loyal Google customers)

The reason they are doing this is simple, they do not want to make a mistake, someone is likely putting a lot of pressure on them to perform, and when that happens, the only thing that will happen is a lot of terminated accounts.

Because when in doubt, it is better to terminate than to risk being identified as not being up to the task of the outsourced business model.

So, its FUBAR, right, I mean that is what it looks like from here.

likely that is accurate, when you are so disconnected from your user base, because of a lack of communication, (see outsourcing above) then you are in a really bad position from a corporate perspective its time to evaluate the management.

One thing is clear, there are problem brewing over at Google and if someone does not investigate soon the price of stock could take a 20 percent dive in value, not something that anyone would want to see happen, more so when you have been waiting to take a capitol gains holiday…

Hopefully someone will wake up, but if they do not it is very likely that the DOJ will take a serious interest in the abuse of Google publishers.

Simply because if the DOJ, considers deceptive advertising and lying to consumers, as a criminal offense they would have to view what Google is allegedly doing now as something very close to criminal.

Terminating accounts, without notice, (allegedly stealing money from customers) taking resources without paying for them (allegedly)

Really nasty stuff, and you know what else, the most deceptive thing of all could well be the statement “Do no Evil”

 

Advertiser beware, you might be spending money

on what could be a very thin layer between you and a lawsuit.

 

 

 

advertising online

Reaching out to consumers is not as easy as you might think..

Many customers are very jaded about marketing and advertising which can often lead to a cause and effect situation where it becomes almost impossible to produce sales.

Revenue generation, in the website advertising world is a multi Billion dollar business.

Back in the days when yahoo was trading at over 476.00 a banner ad on that network alone would cost you several thousand dollers, now you can get advertising by the click which is really way more affordable than it was in the past.For many users advertising online was for only those large companies and advertisers that had a big pocket book in fact in the past this was about the only class of advertiser that had any respect from websites, that however is changing with the new google and the way that search results are being delivered to consumers.

 

Add to that the ability to target your desired consumer and it becomes even easier to find leads and deals online.

Using your advertising space wisely is something that many webmasters have not learned how to do in the best way possible.  The trend is to put up a website and then load it down with so much advertising that someone will click on something, but this is really not the best way to go about getting repeat business.

When I say repeat business I mean website visitors, getting people to come back to your website is part art and part logic, the best thing to do is to find out what the consumer wants and give it to them.

Avoid popup ads, completly, this is the most annoying thing in the world.

Use passive advertising, it is simply the best alternative, it allows the consumer the choice to view an ad if it is of interest to them and it also allows them to continue being what they want to be, a consumer.

Learn more about online advertising as www.stickyadz.com

Advertising has changed a lot since the old days of radio where sound was the primary method of developing an ad, these days, you have many choices and making the right choice at the right time is the number one best thing you can do for your website business.

 

Google goes to war?

Look out blog farms, look out you oinkers, cause Google is a gunning for you.

You grey hat marketers, Google has set its sights on better content for consumers, which believe it or not is really a good thing, but how much of a good thing is it really.

 

Many websites and even a lot of publishers have begun to move toward a strict indoctrination of what it means when you say quality content is of value.

What is valuable to the reader?

Well folks the news is in and perhaps even the fix is in, google has announced that it is officially and allegedly going to demode many websites, that are using techniques that they (google) does not like, and for the most part we agree, the practice of scraping content from other websites has been frowned upon by google, however, it is only very recently that the community of developers has begun to see something concrete from Google about what is expected from a well behaved and politically correct website.

Is this the end of the Auto Blogging business model?

We sure hope so, because too long have the content scrapers been lurking around the dark corners of the internet looking for content to publish.

So if you have been playing around and taking content from other websites, look out because the time is coming where you may find that your website will not be getting as much traffic as it used to get.

What can you do to create a better website?

What can you do to develop better content?

What can you do to enhance the user experience at your website?

These are questions that you need to ask and get an answer to them, then you must implement those answers in a meaningful way.

Apple news

Apple just released a gutted perverted version of what they call Final Cut Pro X but the only thing that is accurate about the title of that software is that Final and X is part of its name.

We purchased this software in 2010 and we really thought that it was a good investment for our video needs but sadly.

This is really crazy, is Apple so disconnected with its consumers that they really did not see this coming and if that is true, someone needs to be fired.