February 9, 2012

Trusting Google?

The company that made the statement, “Do no Evil” as their motto, may have just found out that the public is very fickle indeed.

 

The problem at issues, (allegedly) is that Google may have made a big mistake in how they are treating their core user group, (Publishers)

After all without the millions and millions, of publishing websites, where would Google be today…

 

Think about it this way, Google gets free hosting, Free content, Free domain names, and free everything, to present advertising to consumers who you got it, come to publishing websites to get their content.

Yet, allegedly, Google has broken its promise to do no evil…

 

When you think about it what is the most important part of any business?

Customers, you got it in one, but apparently and allegedly google has just forgotten where they came from.

 

Or is it a case of out sourcing, gone wrong, there are some indications, that this may be at least part of the problem over at google but its not everything, there is what appears to be a disconnect between google and its publishing website, without, which, Google would be in a bad position to promise much of anything at all.

 

When you start to treat your publishers badly, your business model will suffer, perhaps not right away but eventually it will cause the stock price to drop, (we are already starting to see this problem now) why is it though that we can see how bad things are allegedly going over at google and they cannot see it at all?

Pilots call this kind of problem, target fixation.

However, if the problem is a 50/50 split between a communication issue, (meaning you cannot contact Google about squat) and an outsourcing error, (meaning that because of language problems, outsourcers are terminating accounts of good loyal Google customers)

The reason they are doing this is simple, they do not want to make a mistake, someone is likely putting a lot of pressure on them to perform, and when that happens, the only thing that will happen is a lot of terminated accounts.

Because when in doubt, it is better to terminate than to risk being identified as not being up to the task of the outsourced business model.

So, its FUBAR, right, I mean that is what it looks like from here.

likely that is accurate, when you are so disconnected from your user base, because of a lack of communication, (see outsourcing above) then you are in a really bad position from a corporate perspective its time to evaluate the management.

One thing is clear, there are problem brewing over at Google and if someone does not investigate soon the price of stock could take a 20 percent dive in value, not something that anyone would want to see happen, more so when you have been waiting to take a capitol gains holiday…

Hopefully someone will wake up, but if they do not it is very likely that the DOJ will take a serious interest in the abuse of Google publishers.

Simply because if the DOJ, considers deceptive advertising and lying to consumers, as a criminal offense they would have to view what Google is allegedly doing now as something very close to criminal.

Terminating accounts, without notice, (allegedly stealing money from customers) taking resources without paying for them (allegedly)

Really nasty stuff, and you know what else, the most deceptive thing of all could well be the statement “Do no Evil”

 

Advertiser beware, you might be spending money

on what could be a very thin layer between you and a lawsuit.

 

 

 

New Ebay Clicks Flat Lines

Ebay sales dip as it experiments with new aff program, that well has just not performed as they thought it would in fact allegedly if you have a look at the forums it looks like a ghost town.

Well, Ebay allegedly continues to nose dive against rival Amazon, one of the things that people wonder about is why?

Ebay was doing great then they hired this guy to come in and they changed everything, ever heard the old story if it aint broke, dont fix it apparently and allegedly amazon has not heard that.

As you know Ebay had a good thing going, they had millions of websites out there advertising for them, they had a lot of business coming in by these affiliates.

yet, they had to change it, they could not just let it be successful.  Oh well, we were moving our traffic to ebay but now we have just lost the will to do that mostly because of the changes that ebay made that just basically stopped all commissions from coming in.

We have pulled all our PPC campaigns for ebay.

We have pulled most all of our advertising for the ebay program.

The reason is clear there is no reward, there is no reason to support ebay because of how they changed the game to benefit themselves.

They will regret this, but hey time changes, ebay used to be a good place to move your website traffic, now they are not.

So it is time to look for another company that actually pays a commission, that is the real problem these days is finding a good company that pays a commission.

Before they changed…

before

After they changed…
after

Ebay clicks is it robbing you of commissions

Will Ebay change its affiliate program or will they continue to allegedly

change the way that your commissions are determined?

its drastic and the news is out the result allegedly is a huge cut in affiliate commissions.

This is bad business and it is bad for business, just bad all the way around.

If you google, the word bad ebay commissions, you will find some disturbing news.


It looks doubtful one thing for sure, many people have jumped the Ebay ship because of the drastic changes they made in the affiliate program, in fact for the most part thousands went from making money to making nothing…

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Well the results is in, the new Ebay pay for clicks is an alleged failure.

at least in our tests, it fails, for a number of reason, the least of which is metrics, but more importantly, what did they do?

Well it is obvious to us at least they took the focus from buying activities to clicking activities, and that was well just plain stupid.

We say that was stupid because you can literally spend all day clicking and never buy a thing, it is the buyers that make all the difference.

not the clickers, but ebay in yet another alleged stupid move, changed every thing up once again, and they paid an alleged very big price for doing so, but hey dont take our word for it, take a look at the cold hard numbers…

we have to ask this because it appears that this is indeed the end result, it may not have been the desired result, (cough, cough) but yes this is what it did, why change it all up, because what you see below is a result of the new “better” ebay system, I for one an looking for a better program…

Picture 1